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GTM Engineering, Agents and the Data Under Them

Your best rep's playbook, running for every rep.

We build and run the data intelligence layer underneath your sales and marketing teams: a scored market, verified contact data, live buying signals and sending infrastructure that holds. For sales and marketing teams running outbound, inbound and ABM in complex B2B, roughly five to fifty reps. You own the conversations and the campaigns. We own everything that has to be right before either starts.

Book a mapping call ↗ See a sample brief
15% → <2%Email bounce rate, rebuilt sending infrastructure
290,000CRM records cleaned and enriched with current data
~2 hrsManual research time back, per rep, per day
Tailored by Humans
Accelerated by AI
Trusted by revenue teams at
T-Pro Achilles Boundless UnboundIA DevAlly SkillsTrust G2Z Tracworx Radiohub Soul & Compass Prowristbands
Day-30 guarantee

Your full addressable market scored and prioritised, tier-one contacts enriched to ~98% accuracy, records deduplicated and territory-ready in your CRM. Miss the accuracy or coverage threshold and we work free until it is hit.

A Tuesday, as it is now

Somebody on your team is already doing this properly.

It is 8:04 on a Tuesday. Your best rep is at their desk, and the next ninety minutes will not involve selling.

Six tabs: the company site, LinkedIn, the CRM, last call's notes, an outdated target list, and a battle card that went stale in March. By the time the account is clear in their head, the morning is gone.

They do it because they are willing to work until 8pm. Nobody else on the team is.

? ? ? Sales list Owned by a rep Marketing list A different export CRM Duplicates, stale fields Campaign tool No feedback loop Enrichment Bought, not maintained Spreadsheet Someone's laptop Inbound leads Unrouted, unprioritised Attribution Rebuilt by hand each month Call prep Manual, every time
Nine systems. No spine.
01

Research is done manually, one account at a time

The company site, the CRM, LinkedIn, the annual report, then a draft. Hours per account, before a single conversation happens.

02

By the time a signal is spotted and actioned, it's cold

Manual research cannot watch a whole market. The trigger that mattered fired last week, and nobody saw it.

03

Sales and marketing run on different lists

Two teams, two data sets, chasing the same accounts without knowing it. The motion is disconnected by default.

04

Every scaled send risks the main domain

Push volume through your primary domain and deliverability collapses. Growth and reputation pull against each other.

05

The stack does not run end to end

A dozen tools, each fine on its own, joined together by a person jumping between them.

Meanwhile
The market keeps firing.
Hiring spike
Ad engagement
New VP of Revenue
Funding round
Form fill
Renewal window
Site visit
Leadership news

Signals fire daily and rot if nobody catches them. One rep, working by hand, catches almost none of them.

A Tuesday, as it becomes

Same rep. Same Tuesday. The ninety minutes are already done.

Nothing below is a tool your team logs into or maintains. It is engineered for your business, run for you, and it lands where the rep already works.

What follows is the surface. Three short pieces of output, each one sitting on a scored market, verified contact data and infrastructure that has to be engineered and held for any of it to be true.

08:04
The morning brief lands
09:40
The market is already scored
11:15
Call prep is waiting
# gtm-signals
C
Cabot Brief App 08:04
3 signals moved overnight. Two are yours.
Northwind Logistics
Four SDR roles posted in six days, careers page rebuilt on Monday.
Why now · headcount signal, no rival platform detected
Ravensbourne Group
New VP of Revenue Operations started this week. Previously bought a comparable system at a prior employer.
Why now · new decision-maker in seat
Downshift Corp
Submitted the ROI calculator this morning. Scored 84, enriched, and matched to the right rep.
Why now · inbound lead, scored and enriched
Illustrative. The brief is generated from your own scored market and lands in your own Slack.
Scored market · tier one view
AccountScoreWhy it scored that way
Northwind LogisticsTier one 92 410 staff, three depots in target regions, hiring four SDRs, no competing platform installed, procurement contact verified.
Ravensbourne GroupTier one 78 Matches tier-one firmographics, new VP of Revenue Operations in seat, two verified mobile numbers on the buying committee.
Calder & FinchWatchlist 41 Right sector, well under the size threshold, no signal in twelve months. Held on the watchlist rather than worked.
Illustrative. The score is a custom framework built with your team, not a generic fit grade.
Call prep · one page, before every call
Northwind Logistics
Discovery · 11:30 · 3 attendees
Account position
What changed since last contact
Competitive read
In the room
Ops Director Head of Fleet Finance BP
Open questions to ask
Who owns the depot rollout budget this year?
What broke last time you scaled the team?
Which system does the fleet data sit in today?
Likely objection
Illustrative, shown at reduced density. Generated per call from live account data, not a template a rep fills in.

One connected system. Custom built for you, run for you, every day.

The connected system

One system, engineered and run end to end.

Every stage below is something we engineer, run as agents, and report on. The client owns the output; we own the system that produces it.

ICP model Firmographics Technographics Buying signals Scored TAM Tier one Tier two Watchlist Enrichment and verification Contact data Deliverability CRM sync Routed to sales and marketing Morning briefCall prepSignal alertAudience sync ICP model Scored TAM Enrichment and verification Routed to sales and marketing Firmographics Technographics Buying signals Tier one Tier two Watchlist Contact data Deliverability CRM sync Morning brief Call prep Signal alert Audience sync
Stage 01

ICP model

A scoring framework built with your team, not a generic fit grade. Firmographics, technographics and the signals that actually predict a deal.

Stage 02

Scored TAM

Your whole addressable market scored and tiered, with the reason for every score visible and auditable.

Stage 03

Enrichment and verification

Contact data verified and deduplicated, sending domains warmed and rotated, everything synced back into the CRM of record.

Stage 04

Routed to sales and marketing

The output lands where each team already works. Reps get the morning brief, call prep before the meeting and the signal alert while it is still warm. Marketing gets the same scored market synced into their audiences. You get a monthly report on the state of the system itself.

Built with
Claude HubSpot Clay OpenAI n8n Salesforce Exa Perplexity HeyReach Instantly Apify
Claude Partner Network
Why now

Your market is being rebuilt for agents. The data underneath it is not ready.

Every revenue team is adding intelligence to the front of its go-to-market. Far fewer have fixed what sits beneath it, and an agent working from a stale list and an unscored market just does the wrong work faster.

What that takes
01
Account lists ready

Reps start from the picture instead of assembling it

A scored account, the reason it scored, who sits on the buying committee, and what moved since anyone last looked.

02
Tools connected

The stack stops needing a person in the middle

Clay, the CRM, the sending infrastructure and the campaign tools run as one flow, with agents doing the work between them.

03
The whole system

Your go-to-market runs as one engineered system

One market definition, one score, one set of verified data, feeding sales, marketing and reporting. Built for your business rather than assembled from templates.

Proof

What the system changes.

+200%
Lift in event attendance, from clean data and enriched targeting
T-Pro
15% → <2%
Email bounce rate, on sending infrastructure we rebuilt and now run
Across client sending domains
290,000
CRM records cleaned, deduplicated and enriched with current data
Across client CRMs
~2 hrs
Manual research time returned, per rep, per day
Measured per rep against baseline
Cabot Insights built a sophisticated ICP scoring and enrichment framework that automated our process, making our GTM model more advanced and scalable, freeing our AEs to focus on what really matters.
Irina Dzhambazova
Irina Dzhambazova, Director of GrowthBoundless
Who builds it

The team you are actually hiring.

A small senior team, not an account manager and a rota. You deal with the people who build the system.

Stephen Bates
Stephen Bates
Founder
Ex-Salesforce enterprise, entrepreneur, start-up mentor and Ironman athlete.
Enzo Snyman
Enzo Snyman
Operations & Delivery
Operations lead, ex-hospitality ops, keeps every client system running.
Advisory
Conor McGowan Smyth
Conor McGowan Smyth
Chief Executive, Brava. Scaling and high-performance leadership.
How we are scored

We report the inputs. Every month.

Campaign agencies get judged on meetings they cannot control, then get cut when the number dips. We are accountable for the system being healthy, on a scoreboard you can check yourself.

Contact data accuracy
We test a sample of your contacts every month and report the real error rate.
Verified monthly
Email deliverability and placement
We track bounce rate, spam placement and domain reputation on every sending domain we run.
Tracked weekly
Addressable market coverage
We tell you how much of your market is scored, how much is out of date, and what got rescored this month.
Scored and current
Manual research hours saved
We measure the hours saved per rep against the time it took before we started.
Measured per rep
Signals surfaced to reps
We count how many signals fired, how many reached a rep, and how fast.
Counted and routed
CRM data freshness
We sync your records, clear duplicates, and tell you how much of your data is older than agreed.
Continuously synced

If the system is not healthy, you will see it here before you feel it in pipeline.

How to start

Start with one project. Then we build the rest.

Start here · 30 days

ICP & TAM Mapping

Fixed fee · $10,000

We score your full addressable market against a framework built with your team, enrich and deduplicate the data, map decision-makers by seniority and region, and load it into your CRM, territory-ready.

  • Custom scoring framework, built with your team
  • Tier-one contacts enriched to ~98% accuracy
  • Deduplicated and territory-ready in your CRM
  • Miss the threshold and we work free until it is hit
Book a mapping call ↗
Then · ongoing

Embedded GTM Engineering

Monthly retainer · scoped after mapping

We build the rest of the system and run it. New agents, new pipelines and new integrations as the motion grows, on a layer that stays accurate underneath them. Priced against the buckets you actually need, and quoted once we have seen the shape of your market.

  • TAM re-scored continuously, signals surfaced in real time
  • Sending infrastructure built out as volume grows
  • Enrichment agents feeding your CRM directly
  • The monthly input scoreboard, every month
Talk through a scope

Not ready for a call? Look at what actually gets delivered first: the morning brief, the scored market, and the call-prep page a rep opens before every meeting.

See a sample brief
The first 30 days pay for themselves

See what your GTM system is missing.

A short mapping call. We will show you where the manual work is hiding, and what a scored, enriched, infrastructure-backed market looks like for your team.

Book a mapping call ↗ Revisit the workflow